Harley-Davidson® Motorcycle Dealership of Southwestern Wisconsin

My husband and I are so grateful and appreciative of the wonderful welcome and top-tier customer service we always receive when we walk in the door at Great River Harley. The authenticity and down-to-earth demeanor of everyone we encounter are second to none. Whether we are just stopping in to check out the clearance clothing racks, or making a special trip to pick up our new CVO, we know we will always be met with the same kindness and courtesy they strive to provide. During our recent CVO purchase, Symon knocked it out of the park with great communication and unwavering patience. When it came time to sign the final paperwork, I felt extremely comfortable with the price we got and the financing options Symon laid out for us. He even took care of the licensing and registration. The whole process was painless. Trevor was fantastic at anticipating our needs and treating us like dear friends. It's important to us to shop locally whenever we can, and we are lucky to have such a reputable Harley Davidson so close to home. The family-friendly culture that Brody and his crew have created is obvious, as our nine-month-old son was greeted with smiles and adoration by employees and patrons alike. I can't say enough good things about Great River Harley. Thank you to the whole team for making our most recent purchase so fun and special.

Gabrielle Lujan

Stopped in just to look and ended up leaving with a 03 Dyna Low Rider, Mathew did an awesome job getting me all set up as well as all the other staff members you guys have a great team there.

Donald Jerry

We went to the dealership for breakfast with Santa and wound up purchasing a new bike! Thank you Trevor for spending time with us and thank you Simon for crunching the numbers and giving us a great deal on our 2023 CVO road glide! We really appreciate you and all the staff at the dealership! Thank you again for an exceptional experience! You are definitely the go-to Harley Davidson dealership! Thank you from a Navy Veteran and his better half!

Kevin Long

After a few months of debating on if I wanted to get a bike or not I finally decided I wanted one. I stopped at Harley on my way home. I chatted with Trevor and sat on a few bikes to see what felt comfortable. Most sales personnel are pushy and want a sale that day, Trevor was far from that. He got me on a few bikes and gave me his professional opinion, I went home and took what he said and then came back a few days later and ended up getting one. Matt was great in making sure the experience was phenomenal, I bought a lowering kit and didn't want to take the bike home until it was done so I wasn't going back and forth, Tony walked up and said he had the part in stock and when would I like it installed. I said whenever works best for you and in his exact words, I'll have it done first thing in the am so you can get it out riding right away. A great experience all around and one dealership I will be returning to for all my riding needs.

Erin Mcarthur

The whole team does a great job with repairs and upgrades. They go out of their way to make sure the customer is happy. I will be doing all of my business with Great River HD.

Allen Acker

We were on a trip from Kansas and my Road King CVO developed a bad vibration in the front end. I feared it was possibly a wheel-bearing issue. I went to their service department and they got us in in just a couple of hours. John, the tech with 30 years of experience, reassured me that my wheel bearings, both front and rear, were fine. One of the servicemen upfront, Mike, told me about a problem with Michelin Commander 3 tires that seemed to fit my description of the vibration. I was only charged a half hour of labor, which I thought was more than fair and John even adjusted my drive belt and checked the brake pads! I am more than pleased with their service department. Made it back home without any further problems. A new tire is in my near future!! Thanks again!!

Jeff Schell

Symon was very attentive to our needs and wants and thoroughly explained every detail of the process as we proceeded with our purchase. The whole crew made us feel very appreciated and part of the dealership's family.

Steve Oyer

Well, where to start with all of this? I guess a little background. I've been piloting my 2000 Goldwing for 16 or so years and decided it was time to change up the garage a bit. We started our shopping at Great River on advice from a buddy, didn't find the right bike so we proceeded to shop online within 400 miles of Marshfield WI. Did that for about 2 or more months finally we tabled it and decided the Wing will make one more year. Well, I decided to wheel through the online listings one more time BOOM there it was, a 2018 Ultra Limited with 1963 miles on her. I emailed in, and Brody followed up with a phone call, (great conversation by the way). I said I'd like to take this for a spin, Brody suggested I put a hold on it, so we did that. Arrive the following Tuesday to test ride, Mathew greets us at the door, (we spoke to Mathew on our first visit, great guy) we start to chat, and let him know we wanted to take this for a spin he helped us out with getting it rolled out and plated. Took it for a ride and fell in love, Brody's a pretty busy guy so Mathew helped us get everything in order, paperwork, price, and trade-in. Kevin in service helped us out getting the phone holder off my old bike (thanks again Kevin), and off to talk to Emily about paperwork, signing, and all the logistics, she made it super easy and stress-free, probably one if not the best large buying experience I've had. All in all our experience with everyone we dealt with immediately and the rest of the staff was amazing, but hats off to these 4 especially that made buying my first bike in 16 or so years a true pleasure. There's honestly no good reason not to buy your next bike at Great River or at a minimum stop in and give them a shot. I know I'll be back, maybe even sooner than 16 years this time! THANK YOU GREAT RIVER HARLEY-DAVIDSON, we love it! Sincerely Jeff & Amy

Jeff and Amy Molter

Such a great experience from the poker run to letting my daughter ring the bell after purchase was fun for the kids and the staff seemed just as excited about my first bike as I was. Thanks y'all!

Codey Christopherson

Jess is an outstanding sales representative. She really knows what she is selling. She is very friendly, helpful, and very knowledgeable about the merchandise. If you have any questions about the appeal she will have the answers.

William Kapas Jr

Great service from the time we walked into the door till we left. Bought the 2 bikes that we loved, changing stuff to make them our own. Mike was a great help.

Joe Wright Jr

I am very satisfied with our new 2019 tri-glide ultra that Mike Sold us and the staff were very helpful and polite. They all went over and behind their job duties to make sure we were satisfied. We could call them anytime if we had any questions. We would recommend anyone to stop in and visit with the staff. You will not be disappointed. Thank You Again Great River Harley-Davidson.

Michael and Hellen Carney

This was our first purchase at Great River after moving to the area 18 months ago. Every staff member we met had a genuine interest in us as a customer as well as a genuine desire to meet our needs. We truly felt valued as a customer as well as a member of the Harley family. It is a great experience when every person at the dealership is as excited as you are about your new bike.

Arthur Meyer

When EVERYONE under one roof treats you like family, there's something intentional about that. There's something special here. When my dream bike got released, they sprang into action to get it coming. I can be insistent, obsessive, overthinking, over-thorough, and impatient when it comes to a new bike. And they were there for me for every need. Phone calls, texts, questions/answers, etc. From the parts department to apparel, to service, to the paperwork, the people working with me treated my every request as if they were personally invested in it. VERY WELL DONE!!

Lance Woodward

Every single staff member that I have encountered at Great River has been exceptional, courteous, polite, and attentive. Every time I walk through the door I am greeted by my first name.

Mary Frisch